The semester is over, spring is sliding toward summer, and I’m trying to get organized to make the best use of my non-teaching months. So far I’ve read two books this week. That’s productive, right? Meanwhile, have a hodgepodge of links.
First, Twitter had a disappointing earnings report a few days ago, which led to a number of posts on what its weaknesses are and how it could recover from them. This piece by John Hermann makes the point that since every website wants you to stay within its confines rather than surf away and spend your time elsewhere, Twitter is becoming more inward looking. It’s an understandable process for a public company but it feels antithetical to what made Twitter so appealing in the first place:
In 2013, a month before going public, Twitter starting putting images in its feeds. It added “fav” and “retweet” buttons to the main flow. The effect was Facebook-like. The feed felt more substantial, and less dependent on the things it linked to. It was no longer a scroll of jokes and comments and headlines; it was a scroll of jokes and comments and headlines and photos and videos and chunks of articles. People had a few more reasons to stay in the feed, and fewer to leave.
The path Twitter chose then is the one it still seems to be on; each change since then—most recently, Twitter added the ability to embed tweets within tweets—has emphasized Twitter’s own feed over the things it references. For years, Twitter was largely and stubbornly centered around links, contributing to the web and providing and layer through which to interpret it; now, it is withdrawing into itself.
The new media news is also full of how companies are trying to adapt to Facebook’s push to keep content siloed within Facebook, so while I’m still horrified at the idea that Facebook should buy Twitter, I can see how the financial logic makes that idea attractive.
Next, an interesting piece from the always insightful Christopher Fowler’s blog on how blog tours are appealing from an author’s perspective. Fowler is a successful, veteran mystery and horror author who has managed to stay viable in the face of massive upheavals in the publishing industry. He makes a great point about how traditional publicity has changed and how blogs can be an improvement: